Elevate your LinkedIn presence: crafting an impressive profile for Personal Brands

To BE or NOT to be on LinkedIn?

Did you know that LinkedIn has over 930 million members?

It's the world's biggest professional networking platform. If you're looking to connect with potential clients or build your network, highlight your skills and experience, or position yourself as an expert, LinkedIn is the perfect place to do it. Plus, when people search for you on Google, your LinkedIn profile is usually one of the top results. That way, potential clients can easily find you and see how skilled as a professional you are.

If you're feeling a little lost on creating an exceptional profile, don't worry, we got you!

1. Choosing the account TYPE - PERSONAL VS. COMPANY. VS. CREATOR

Personal Page

• When people want to learn about you, they visit your member profile.

• Does not allow ads

• Different profile sections - Activity, experience, skills & endorsements, recommendations, and interests

• Creator mode (additional features to create and publish content and grow your audience)

• Great for networking with people

• Good for solopreneurs

Company Page

• When people want to learn about your company, visit this page

• Does allow ads

• Different profile sections - overview, about, jobs, and people

• Send invitations to your connection from the personal page to follow your company page

• Set a GOAL - Recruiting? Lead generation? Sharing industry info that doesn’t perform as well on Instagram or Facebook? Creating ads?

• Good for businesses

Creator

• Add a link to your BIO (drive traffic to your website)

• Choose the main topics you talk about & display them using #s

• You can become a suggested creator so that others can discover your profile

• Connect button turns into FOLLOW (similar to Instagram, less “add a friend” from Facebook)

• Does include access to analytics

• Can do a LIVE on LinkedIn and send newsletters

• Has a personalized inner page where you can tell/show everything about your services

• Add what SERVICES you provide on your profile page and ask people to add their reviews

• Set a price & add pictures

(LinkedIn Personal Account Example)

2. What should your profile look like?

When it comes to profile pictures…

DON’T

1. Hide your face/use low exposure

2. Use random backgrounds

3. Smile too much (if that’s not your thing)

4. Be too creative/ try trends

5. Choose weird angles

6. Use filters/wear heavy make-up

DO

1. Smile in a comfortable way

2. Keep it business-casual/use light make-up

3. Use glasses/other props as long as your face and eyes are visible

4. (If you want) Wear a shirt that can let others know what you do just from a quick glimpse

5. Black and white filters are generally accepted

6. Express your creative side (if needed), but keep your face as the focal point

What else?

If you want to know more about LinkedIn and how to take your profile from a basic CV to a kick-ass business account, join our FAB LEAP COMMUNITY.

You’ll receive access to a 1-hour Zoom about LinkedIn (in the Romanian language), and a PDF. support, a guide for beginners on LinkedIn (in English).