Path 1 · Full Brand + Website
If you need strategy, visual identity, photos and a website, we build it inside FAB Signature or FAB Enterprise, as one part of a 360° brand system.
Best for: Founders starting fresh or rebranding completely.
YOUR WEBSITE
IS YOUR
MONEYMAKER
We build focused websites for founders, studios and companies who need their site to bring in clients. Clear structure, sharp copy and a design that feels like your brand.
80+ websites launched ● Fast sites you can edit yourself ● Built for founders who sell their expertise ●
Creating your custom website shouldn’t be confusing and time-consuming
We’re here to help you get your image online as authentically & as fast as possible.
Two Ways to Work With Us on Websites
See FAB Signature →
Path 2 · Website-First
If you already have a solid brand identity and just need a professional website, with platform costs billed annually, you can start with one of our Web Platform tiers below.
Best for: Brands with clear identity who need a site that converts.
Web Platform Tiers
01. Essential Web Presence
What's included:
1–3 pages (Home + About + Contact/Booking)
Clean, on-brand layout based on your existing identity
Basic copy polishing (you bring the draft, we sharpen it)
Mobile-first build, forms, basic SEO structure
Connection to your booking / newsletter / lead capture
Timeline: ~4 weeks
02. Professional Website
What's included:
4–6 pages (Home, About, Services, Portfolio/Blog, Contact etc.)
UX structure so people understand what you do and how to work with you
Copy edit + light writing for key sections (headlines, offers, CTAs)
Basic SEO / AEO structure (page titles, meta, headings)
Newsletter + booking / calendar / intake forms
Timeline: ~6 weeks
03. Business Growth Platform
What's included:
Strategic "selling platform", not just a presentation site
Multi-page site with funnels (sales pages, resources, application forms)
Clear structure for offers, programs, booking calendars
Copywriting for key sales pages (headlines, storytelling, FAQs)
Guidance on payment integration (Stripe / Oblio): you set it up, we support you through the process
Integration with email marketing, calendars, forms, Airtable / CRM
Timeline: ~8-10 weeks
| Essential | Professional | Growth Platform | |
|---|---|---|---|
| Investment €2,400 + €120/year platform costs | Investment €3,600 + €120/year platform costs | Investment from €6,000 + €120/year platform costs | |
| Best for | Landing pages, simple portfolios | Service providers, experts, small businesses | Coaches, consultants, education businesses |
| Pages | 1–3 pages | 4–6 pages | 7+ pages / funnels |
| UX structure | Basic layout | Full UX flow | Strategic funnels |
| Copywriting | Polish only | Light writing (headlines, CTAs) | Full sales pages |
| SEO & AEO structure | ✓ | ✓ | ✓ |
| Forms & booking | ✓ | ✓ | ✓ |
| Newsletter integration | ✓ | ✓ | ✓ |
| Email setup | — | ✓ | ✓ |
| Payment integration guidance | — | — | ✓ |
| CRM / Airtable integration | — | — | ✓ |
| Timeline | ~4 weeks | ~6 weeks | ~8–10 weeks |
| Web Add-ons | |||
| Site care (changes after launch) | from €120 / request | from €120 / request | from €120 / request |
| E-commerce integration setup | €800 one-time | €600 one-time | €400 one-time |
| Product upload | €50 / product | ✓ | ✓ |
| Course setup | €150 / lesson | €100 / lesson | €50 / lesson |
| Calendly setup + automations | €100 / calendar / service | ✓ | ✓ |
| Drip campaign setup | €200 (3–5 emails) | ✓ | ✓ |
| Extra website pages | €600 / page | €300 / page | ✓ |
Your Web Design Process
Step 1 · Kickoff & Blueprint
We meet once to understand your business, your clients and what the site has to do for you.
From that we write the blueprint: the sitemap and a page map that fixes the content and the call to action on every page. You approve it with a short message.
Step 2 · Content
You send us the facts only you have: services, prices, names and photos. We write the copy around them in your tone of voice.
Your part is to check that every fact is right, so nothing goes live that isn’t true.
Step 3 · Design & Build
We design and build the site with your brand identity and your photos, then connect the forms, booking, newsletter and any integrations you need.
At our second meeting you see the first draft with design and copy together, and we refine it from your feedback.
Step 4 · Launch & Handover
We test every page on desktop and phone, check speed and the details under the hood, then go live on your domain.
At our third meeting we hand the site over and show you how to edit your own text and images. Three meetings in total. Every other approval is a quick message, so the project keeps moving.
Congratulations, you have a brand spanking new online home!
faq
Can I just get a website without doing a full branding project?
Yes. If you already have a clear brand identity (logo, colours, tone of voice), you can start with one of our Web Platform tiers. If you’re not sure your brand is ready, book a Clarity Call and we’ll tell you honestly.
What platform do you use?
We build custom websites with Astro on our own platform. They load fast, need no plugin updates, and after launch you can edit your own text and images.
What's included in the annual platform costs?
The €120 annual fee covers the platform your website runs on. Changes after launch are separate and billed as site care.
What if I need payment integration (Stripe, Oblio)?
We guide you through the setup process, but you'll be the one creating the accounts and connecting them. This keeps your financial data in your hands, and we're here to support you every step of the way.
How are platform costs billed?
Platform costs are billed annually at €120/year for every Web Platform tier, separately from the one-time website build.
What if I need support or website updates?
You can edit your own text and images at any time. For anything else, send us the request: each change is billed as site care, from €120 per request, separately from platform costs.
Do you do WordPress?
No. We do not build new websites on WordPress. If you have an existing site and want to move to our Astro platform, ask us about rebuilding it.
What if I already have a FAB website from before?
Reach out directly about your existing FAB website. We'll review your current setup and discuss your options.
Not Sure Which Tier Fits You?
Book a quick Clarity Call. We'll look at what you have, what you need, and tell you honestly whether we're the right fit, or point you somewhere better.
Need brand + website + content? → See FAB Signature & FAB Enterprise