01DISCOVERBrand Clarity & Audit
We dig into who you actually are, what you sell, who you help, and why any of it matters. Deep-dive sessions, questionnaires, and 360° feedback from people who know you. No assumptions. No templates.
BRANDING &
PERSONAL BRAND
ARCHITECTURE
A brand that feels like you. And works for your business.
We turn who you are, what you do, and where you want to go into a clear brand strategy and visual identity. Depending on the package, we bring it to life through photography, a website, and a plan for showing up consistently.
Good looks matter. So does having something to say. We get to know the person behind the business so your brand sounds, looks, and feels like you. Expect good questions, honest conversations, and a level of familiarity your therapist might envy.
The FAB MethodHow We Build Brands
Every FAB project runs through our 4-stage process, at the depth your package needs. We developed the FAB Method over 10 years and 170+ brands, and it's why our clients leave with a brand they use every day.
01DISCOVERBrand Clarity & Audit
We dig into who you actually are, what you sell, who you help, and why any of it matters. Deep-dive sessions, questionnaires, and 360° feedback from people who know you. No assumptions. No templates.
02DESIGNBrand Strategy & Architecture
We translate everything we learned into a system: positioning, client profiles, key messages, content pillars, visual direction. For bigger projects, we map how your personal brand connects to your company, products, and platforms.
02DESIGNBrand Strategy & Architecture
We translate everything we learned into a system: positioning, client profiles, key messages, content pillars, visual direction. For bigger projects, we map how your personal brand connects to your company, products, and platforms.
03EMBODYVisual Identity & Brand Assets
Strategy becomes image. Two visual directions, one final identity: logo kit, colours, typography, patterns, photo direction. Everything goes into a brand guide you'll actually use, short enough to open every week.
03EMBODYVisual Identity & Brand Assets
Strategy becomes image. Two visual directions, one final identity: logo kit, colours, typography, patterns, photo direction. Everything goes into a brand guide you'll actually use, short enough to open every week.
04AMPLIFYPhoto & Web Presence
We take your brand out of the PDF and put it into real life. Photography, videos, templates for social, website structure and copy, content system, launch plan. You leave with a brand that's ready to move today.
04AMPLIFYPhoto & Web Presence
We take your brand out of the PDF and put it into real life. Photography, videos, templates for social, website structure and copy, content system, launch plan. You leave with a brand that's ready to move today.
Who We Work With Now
We've built 170+ brands. These are the people we work best with.
Expert founders & consultants
Coaches, doctors, architects, strategists, trainers: you sell your expertise and need a brand that reflects it. You're not just "starting out." You have clients. You have revenue. You want the outside to match the inside.
Studios & clinics
Design studios, medical clinics, wellness centres, boutique agencies, businesses built around a strong founder (or founding team). You need a brand that scales beyond one person without losing the soul.
Content ecosystems & companies
Brands with YouTube channels, podcasts, courses, educational products, or multiple sub-brands. You need architecture, a system where everything connects and nothing contradicts.
If you're looking for a quick logo, or for someone to run your social media on its own, we're probably not the right fit. If you want a brand that works for your business,
let's talk.
we build your courage
while you DISCOVER your BRAND with us.
Four Packages.
One Method.
Pick Your Depth.
Not sure which package fits? Most founders land somewhere between Growth and Signature. Let's figure it out together.
The full picture
01. FAB FOUNDATION —
Brand Fundamentals Starter
Who it's for:
Early-stage entrepreneurs, consultants, coaches, or creatives who've been winging it and are ready for a proper foundation. You have clarity on what you do. Now the brand needs to match.
What's included:
1. One Brand Deep-Dive Session (90 min)
We map your story, context, goals, offers, ideal clients, and the perception you want to create. This sets the brief for everything that follows.
2. Brand Questionnaire
Personalised questions that get to the full picture, well past "pick your favourite colour."
3. Brand Strategy (inside your Brand Guide)
Core brand story & positioning
Ideal client profile(s)
Key messages & tone of voice direction
3–4 content pillars to build communication on
First ideas for brand experience
4. Visual Identity & Logo Kit
2 visual directions (moodboards + logo options)
1 final direction refined with your feedback
Primary logo + secondary logo/mark
Colour palette with usage rules
Typography system (headline, body, accent)
1–2 brand elements (pattern, texture, icon)
5. Brand Guide (PDF)
One document with everything: strategy summary, visual identity rules, usage examples. Your reference for any designer, photographer, or collaborator.
6. Basic Brand Assets
Email signature design
LinkedIn / Facebook cover image
1 announcement social visual ("New brand incoming")
Timeline: ~6 weeks Investment: From €4,200
The full picture
02. FAB GROWTH —
Brand Growth & Visibility Kit
Who it's for:
Established professionals, consultants, or founders with real clients and revenue. You've outgrown your DIY brand. You need strategy, photos, and templates that make showing up easy.
What's included:
Everything in FAB Foundation, plus:
1. Two Extra Strategy Sessions (60–90 min each)
Session 2 — Offers: Refine your offer ladder, pricing logic, and how each service is positioned.
Session 3 — Content & Visibility: Translate your brand into concrete content themes, formats, and platforms that fit your life and energy.
2. 360° Feedback Form
We send a form to 10–30 people who know you (clients, colleagues, friends). We learn how others see you, alongside how you see yourself.
3. Extended Brand Strategy
Positioning statement & differentiators
Offer ladder (entry, core, premium)
Launch & campaign ideas for the next 3–6 months
Content system: recurring series, topics, angles
Suggestions for how brand and business evolve together
4. Brand Photography Session (2h)
Not just "photos." A designed visual narrative around your brand:
Concept & moodboard aligned with your identity
Guidance on outfits, props, location
2h on set with our photographer
Curated selection of edited images for web & social
5. Canva Kit — 6 Templates + Loom Walkthrough
Fully branded Canva templates (quote, carousel, educational slide, announcement, testimonial, reel cover, adapted to your needs). Plus a Loom video showing you exactly how to edit and reuse them.
Timeline: ~8 weeks Investment: From €6,600
The full picture
03. FAB SIGNATURE —
360° Personal Brand System
Who it's for:
Personal brands and founder-led businesses ready to operate as a complete brand. You want strategy, identity, photos, website, launch plan, and someone to make sure you don't disappear after the launch.
What's included:
Everything in FAB Growth, plus:
1. Website Design & Development (4–6 pages)
Your site as a natural extension of your brand:
Site architecture & UX flow (Home, About, Services, Portfolio, Blog, Contact, adjusted to your needs)
Page maps that fix the content and the call to action for each page
Visual design based on your identity & photos
Mobile-first implementation
Basic SEO structure
Forms, booking links, newsletter integration
2. Full Website Copy (EN or RO)
We write the entire site in your tone of voice, then refine with your input:
Headlines, sub-headlines, body copy
Service/offer descriptions
About story (positioned for your ideal client)
Microcopy (buttons, forms, CTAs)
3. Content System & Launch Plan
Clear content system for the next 3 months (series, themes, angles, formats)
Launch roadmap: teaser phase → launch week → first 4–6 weeks after
Suggestions for newsletters, collaborations, PR moments
4. Three Months of Social Media Support
Month 1 — Social Media Takeover: We plan & create 2–3 posts per week (static, carousel, reel scripts), aligned with your launch plan. We coordinate with your designer or implementor if needed.
Months 2 & 3 — Support While You Post:
1 strategy call per month to review analytics & adjust
Async feedback on your content (you send drafts, we comment/suggest)
This is transition support. The goal is to get you moving on your own.
Timeline: ~12 weeks (brand + website) + 3 months support Investment: From €11,900
The full picture
04. FAB ENTERPRISE —
Brand Ecosystem Architecture
Who it's for:
Companies, clinics, studios, and content ecosystems with multiple brands, team members, or platforms. You're architecting a system that connects founder, company, products and content.
What's included:
1. Custom Scope Built on FAB Method
We start from the same 4-stage process, but widen the lens:
Audit of existing brands, sub-brands, and touchpoints
Definition of the brand ecosystem: founder brand, company brand, products, events, content platforms
Decision: masterbrand vs. sub-brands, naming logic, how everything connects
2. Brand Architecture & Ecosystem Rules
Clear map: who speaks to whom, from what brand
Visual differentiation & coherence across brands
Messaging hierarchy (what each brand is "allowed" to say)
Guidelines for future launches (new services, products, locations)
3. Content Engine Blueprint (3–6 months)
Strategic content plan across channels (social, email, YouTube, podcast, events)
Role of each channel (brand, sales, education, employer branding)
Recurring formats and franchises (series, shows, rubrics)
High-level campaign calendar
4. Team Workshops & Training
Typical formats (adaptable):
1–2 Brand & Content Strategy workshops with founders/leadership
1 Content & Tone of Voice training for internal marketing team
Q&A sessions: "How do we use the brand day-to-day?"
5. Option: FAB Brand Studio
For clients who pass a fit check (values, budget, complexity), we can continue as your external brand studio:
Monthly advisory on brand & content decisions
Review & direction for campaigns and launches
Content system refinement based on data
Optional involvement in production (scripts, structure, creative direction)
Retainer scope, cadence, and price are defined after the initial project.
Timeline: Custom (typically 4–6 months for initial build) Investment: From €15,000 (custom quote)
LOREDANA TĂTARU
Loredana Tătaru is a makeup artist and beauty educator based in Romania, known for her sincere, understated approach to beauty. With over 290 bridal looks, 900 eyebrow styling sessions, and 270 one-on-one makeup lessons, her work spans events, editorial, and education. Warm, deeply personal, and rooted in the belief that makeup is a form of self-love, she builds long-term relationships with the women she works with, not just appointments.
faq
Yes. You can start with FAB Foundation and return for Growth or Signature when your business needs more.
If you upgrade within 12 months, we’ll credit part of your Foundation investment toward the larger package. We’ll assess what you already have and scope what comes next.
Can I upgrade from Foundation to Growth later?
Yes. You can start with FAB Foundation and return for Growth or Signature when your business needs more.
If you upgrade within 12 months, we’ll credit part of your Foundation investment toward the larger package. We’ll assess what you already have and scope what comes next.
What if I already have a logo, brand identity, or website?
You don’t have to start from scratch. We assess what you have, keep what works, and recommend changes where your brand no longer reflects your business.
If you only need a website, we can assess your existing identity and photography through a brand audit, then provide a custom website quote. The goal is to build what you need.
Which platforms do you use to build websites?
We build new websites with Astro on our own platform. They load fast, need no plugin updates, and you can edit your own text and images after launch.
We still look after the Squarespace sites we’ve built over the years.
What isn’t included in a branding package?
Ongoing daily social media posting, managing DMs and comments, and community management aren’t part of our core branding service.
FAB Signature includes a one-month social media takeover. That’s a defined part of the package, rather than an ongoing management service. Your project scope sets out the included deliverables.
What happens after the branding project is finished?
You leave with the brand assets and tools included in your package, ready to put them to work. FAB Signature also includes three months of post-launch support.
If you need ongoing help, we offer FAB Content Partnership for Growth and Signature clients, and FAB Brand Studio for selected Enterprise clients. We’ll discuss those options toward the end of the project if there’s a mutual fit.
What’s the difference between personal branding and business branding?
Personal branding focuses on you: your expertise, reputation, values, and what people know you for. Business branding focuses on the company: its offer, identity, and how customers recognize and understand it.
For founder-led businesses, the two often overlap. We help them work together so your personal presence and your business tell a coherent story.
Can I pay for the project in installments?
Yes. We split the project total into three or four payments across project milestones, rather than asking you to pay everything upfront.
Those milestones include booking, the first presentation, the photoshoot where applicable, and project completion.
Do I have to be an entrepreneur to have a personal brand?
No. Personal branding is relevant to professionals, executives, and people working within companies too.
Your personal brand helps people understand your expertise, what you stand for, and the value you bring. You don’t need to own a business for that to matter.
Do we have to meet in person?
We can run strategy sessions and project meetings online. We can also meet at our studio.
If your project includes a personal brand photoshoot, that part happens in person. The rest of the collaboration can take place remotely.
How far in advance should I book?
Plan to book at least one month before you’d like to start. We work on a limited number of projects at a time so each client gets the attention the work needs.
If your deadline is tight, tell us when you enquire. Rush availability is limited and, when available, carries an additional fee.
Can we talk before I commit?
Yes. We offer a complimentary 30-minute discovery call so you can ask questions about our services and process before committing.
Tell us where your business is now and what you need help with. We’ll talk through whether we’re the right fit.
What will you need from me during the project?
Your time and your honesty. You join a 90-minute deep-dive session, fill in a brand questionnaire and give us feedback at each presentation. In FAB Growth and FAB Signature you also send us 10 to 30 people we can ask for 360° feedback.
If your package includes a website, we write the copy. You check the facts: prices, names, dates and anything only you know. Most approvals happen in a short message, so the project keeps moving between meetings.
What if the first creative direction doesn’t feel right?
That is why we present two visual directions. You choose the one that feels closer and we refine it with your feedback.
If neither feels right, we say so too. We go back to the brief together, work out what was missing and use that to guide the next round.
What will I own when the project is finished?
Everything your package delivers: logo files, colour palette, typography system, brand guide, templates and your edited photos. Final files and usage rights pass to you once the project is paid in full.
Some typefaces come with their own licence. If yours needs one, we tell you before you approve it.
Are there ongoing costs beyond the package price?
The package price covers the project. If it includes a website, platform costs are €120 per year, and changes after launch are billed as site care, from €120 per request.
Social media support beyond the three months included in FAB Signature is available as an add-on for our branding clients.
Let's See If
We're a Fit
Tell us where you are and where you want your brand to go. If we're not the right studio, we'll say it.